Strategic brand marketing for office furniture companies and related industries.
ESI Positioning and Rebrand

Repositioning for growth

“Through Peopledesign’s holistic process, we could rebrand from a marketing perspective and reset our strategy. We reported a 40% growth rate following the first major adoption of strategies.”

Mark Rhoades
President, ESI (Fellowes Contract)

ESI Positioning and Rebrand

Global product launch

“Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in these three areas. The team delivered what we needed when we needed it.”

Tracy Harrison, Project Leader

Haworth Fern Launch

Global product launch - Peopledesign
Interface Product Marketing

Shaping customer demand

Product program sales were up 17% within a year of the launch.

Interface Merchandising

Purposeful messaging

“The Laker Effect program is overwhelmingly popular with all constituencies, and we owe that success to your leadership and expertise.”

Nancy French, Senior Director of Communications

GVSU Lake Effect Campaign

GVSU Laker Effect Campaign


We publish, teach, and speak on our insights and philosophy.

Brand Identity Essentials

Our book is available in six languages and is in its second edition.

Brand Identity Essentials
“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum

Buy Brand Identity Essentials on Amazon